FKA Twigs: Eusexua (digital outlets)

Well, if it's good enough for William Shakespeare to make up words then I guess pop stars can do it too.

Charli XCX redefined “brat” for us – although it hasn't caught on as widely as Bill's bedroom, fashionable, scuffle, cold-blooded and about 1700 other words.

But here comes FKA Twigs who has coined “eusexua” to mean some kind of extremely deep feeling or euphoria which may be brought on by a sexual experience, art, music or whatever.

Or something like that, if there is a definition it seems fairly flexible given which PR document or person you want to believe.

But that shouldn't distract from this new album which certainly exudes techno-sensuality, although this writer won't be the first or last to mention Madonna's Ray of Light in this context.

As a dance album for clubs it is certainly more musically subtle than the overtly sexual imagery might suggest: the beats get stuttering and glitchy, the layering of electronics is clever as they shift from the vaguely familiar (the title track, Drums of Death) to cantering rhythms (Room of Fools) and support her breathy balladry (Sticky, which also heads towards abstract sounds).

That means that unlike many contemporary dance-pop albums which give themselves up on a first hearing, Eusexua rewards repeat play to fully grasp just how smart a production job it is by her, Koreless and the many others involved.

Perfect Stranger is a pop hit straight out the gate, but the detail in the rest of this avant-electronica pop-cum-dance album is where the nuggets are.

Impressive.

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You can hear this album at Spotify here